WHO IS JAMES?

A woman is doing a plank exercise on an exercise ball with a trainer supporting her by holding her hips in a gym with pink and gray walls.

James Goodlatte, CPT, is a corrective exercise specialist with a passion for helping people move with greater freedom, confidence, and longevity. With more than two decades of experience in functional fitness and movement science, James empowers individuals to reduce everyday aches and pains, restore balanced movement patterns, and build sustainable strength for the decades ahead.

James is the founder of Exercise and Longevity, where he researches and teaches practical, science-backed strategies for healthy aging. He is also the founder of Fit For Birth, a globally recognized certifying organization with professionals in more than 50 countries. Through these organizations, James and his team have guided thousands of clients toward healthier movement, improved mobility, and a more resilient body.

The two guiding philosophies James uses to educate his clients and students are: peer-reviewed scientific studies and the habits of the longest living healthiest people throughout history. Together, 5 Foundations emerge as most critical:

  • Breathing - Diaphragmatic, and core stimulative.

  • Movement - Daily restorative, and intelligently intense for longevity.

  • Nutrition - Eat mostly as our ancestors ate.

  • Lifestyle - Sleep dark at night, outdoor sunlight during the day, minimize household toxins, and employ heat & cold therapies as able.

  • Mind - Practice reducing stress and mindfulness.

James Goodlatte

James graduated with a Kinesiology degree in 1999, and has numerous advanced qualifications including “Postural Alignment Specialist,” “Integrated Flexibility Specialist,” and many more.  In 2001, James earned “Trainer of the Year” at The Sports Club LA in the Ritz Carlton of DC, and began teaching educational courses to the newly hired professional trainers.  He went on to teach the professionals at the Equinox Fitness Clubs in South Florida. Fit For Birth was founded in 2008, with Fit For Freedom (Exercise And Longevity) beginning in 2011. In the midst, James has been the director of corrective exercise at SHIN Wellness in Miami, travelled to China as birth-fitness consultant, and weekly longevity functional fitness class leader at Caring for the Body Longevity clinic.

A shirtless man with a beard and gray headband hanging from a tree branch while two children play around him in a backyard.